2011年9月28日 星期三

社群媒體共計資料


13 Mind-Bending Social Media Marketing Statistics

1. 20 percent of searches on Google each day have NEVER been searched for before. (SourceTweet This Stat!
2. There are more than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook. (SourceTweet This Stat!
3. 43 percent of all online consumers are social media fans or followers (SourceTweet This Stat!
4. 53 percent of people on Twitter recommend companies or their products in their tweets. (SourceTweet This Stat!
5. The average American internet user watches 30 minutes of video online per day. (SourceTweet This Stat!
6. 35 hours of video footage is uploaded to YouTube every minute. (SourceTweet This Stat!
7. 56 percent of LinkedIn's 100 million users are outside of the United States. (SourceTweet This Stat!
8. Every day, 2,300 new Wikipedia articles are created, adding to its 17 million articles, with contributions from 91,000 active contributors. (SourceTweet This Stat!
9. 1.4 million new blog posts are created every day. (SourceTweet This Stat!

10. 200 million Facebook users access the service from a mobile device. (SourceTweet This Stat!

11. There are more than 5 billion photos on Flickr. (SourceTweet This Stat!
12. 45 million people view SlideShare presentations each month. (SourceTweet This Stat!
13. $3.08 billion will be spent to advertise on social networking sites in 2011, a 55 percent increase over 2010. (SourceTweet This Stat!
What is your favorite social media related statistic?

Photo Credit: cjc4454


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/23865/13-Mind-Bending-Social-Media-Marketing-Statistics.aspx#ixzz1ZEruerA4

Zynga首次毛利衰退


Zynga Profits, Users Decline Ahead Of Proposed $1B IPO by Frank Cifaldi [Social/OnlineBusiness]
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September 22, 2011
Zynga Profits, Users Decline Ahead Of Proposed $1B IPO


CityVille and FarmVille developer Zynga's growth finally slowed down during its June quarter, the company revealed Thursday.

Ahead of an estimated $1B initial public offering (which is being delayed due to "rocky stock markets"), the company revealed its financial performance for the quarter in an SEC filing, showing that its year-on-year profits declined around 95 percent, from $27.2M to $1.3M.

The company's revenues continued to grow, though at a slower pace: the $279.1M it generated in its quarter ending June 30 was 15 percent higher than the $242.9M it saw in its March quarter. By comparison, March revenues were up 24 percent from those in the previous quarter.

One important metric for Zynga is its "bookings," the term used to define revenues from both microtransactions and ads if measured immediately at the time of sale before any adjustments -- such as the 30 percent Facebook Credits take -- are made. This is, in a sense, the company's measurement of virtual goods sales.

Bookings for the quarter were down for the first time in company history. The $274.7M it reported is a 4 percent drop from the $286.6M in the prior quarter.

That 4 percent drop could easily be explained by a decline daily active users during the period: quarter-to-quarter, DAUs dropped from 62M to 59M, or roughly 4 percent, due to a more competitive market than in prior quarters.

Zynga attributes its profit decline to two major factors: the company did not launch any new games in the first half of 2011 until Empires and Allies on March 31, and the company spent more than it traditionally had on hiring, acquisitions, and its international growth.

Its transition to the Facebook Credits system also hurt profits, the company said.

As part of today's filings, the company said that recently-conducted third-party analysis puts the probability of its IPO at 75 percent, down from 80.

However, that same analysis increased the company's valuation, from $13.98B to $14.05B.